When a link is shared on social media or messaging platforms, the platform's crawler scrapes the URL to generate a rich snippet. Without specific instructions, these platforms may scrape arbitrary content, often leading to missing images, truncated descriptions, and broken formatting. Open Graph (OG) tags and Twitter Card markup can help solve this issue. They provide editorial control over the headline, preview image, summary text, and routing behavior whenever your content appears in social feeds, Slack, Discord, and messaging apps.
